Gibson, the iconic American instrument brand, is proud to announce the addition of Erica Krusen in the role of Senior Director, Cultural Influence at Gibson Brands.
At Gibson Brands, Cultural Influence is the driving force creating emotional connections with music lovers worldwide and generating forever fans.
Through powerful storytelling, targeted partnerships, high-impact activations, and a global multi-media network, Gibson’s Cultural Influence team takes the brand to audiences on the worldwide stage.
“I am so pleased to announce that Erica Krusen has joined our Cultural Influence team as Senior Director in our hometown of Nashville, Music City USA” says Elizabeth Heidt, Global VP of Cultural Influence. “I am thrilled to have Erica to lead our initiatives from Nashville and join our family with her incredible talents.”
“I am honored to welcome Erica to the Gibson team. We have been working together for many years, establishing a strong partnership with MusiCares” says Cesar Gueikian, Brand President, Gibson Brands. “I have seen Erica in action working with and supporting, musicians globally, earning their trust and building relationships. Erica is a seasoned executive in music who will be instrumental in the evolution of Cultural Influence globally including our Gibson Gives fundraising efforts.”
“Erica has been instrumental in helping artists and their families, mine especially, find their footing through so many avenues of life,” says singer-songwriter-actress, Elle King. “The work she has done through MusiCares is unforgettable and I’m so glad she will be joining the Gibson Team only furthering her stamp on our community and pushing her outreach even deeper through music, connection, love, and understanding what we go through in this life!”
“Erica knows how to make it easy for artists to get the vital help they need,” adds Wes Schultz of Lumineers. “Through MusiCares she has changed so many lives for the better, and I’m excited to see all that she will bring to Gibson.”
“I am humbled and excited to join the iconic Gibson Brands, under this amazing leadership team to make a meaningful impact in the world of music,” says Krusen. “I look forward to supporting the global music community through the Gibson Gives initiatives and I am deeply invested in the mission, and success of this organization.”
Erica has been an active member of the Gibson Gives Advisory Circle since its inception and instrumental in the Gibson Brands partnership with The Recording Academy/MusiCares for over a decade. Erica joins Gibson’s Cultural Influence team with 15 years of experience as Managing Director at MusiCaresthe charitable partner of The Recording Academyaka GRAMMY’s. Through her work with MusiCares, Erica is a renowned advocate for health and wellness in the music and entertainment community since she joined the MusiCares Foundation as a practicing licensed therapist.
At MusiCares, Ericawas responsible for developing, implementingand overseeing MusiCares’ programs and services nationally. Under her leadership, MusiCares succeeded in substantially increasing their programs and services from 1100 clients and $1,400,000 distributed in 2007 to over 38,000 clients and more than $28 million dollars distributed during the COVID pandemic. Ten years ago, Erica was instrumental in launching MusiCares’ first preventative health care event. Since then, the program has expanded to over 500 annual events nationwide that address medical issues, dental and hearing health, emotional health, addiction recovery services, and educational topics of interest to music people.
To view all current career opportunities at Gibson Brandsvisit: https://www.gibson.com/en-US/Careers.
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About Gibson’s Cultural Influence team:
At Gibson Brands, Cultural Influence is the driving force creating emotional connections with music lovers worldwide and generating forever fans. Through powerful storytelling, targeted partnerships, high-impact activations, and a global multi-media network, Gibson’s Cultural Influence team takes the brand to audiences on the worldwide stage.
The Cultural Influence umbrella includes Artist Relationswhich harnesses the power of creators from global icons to emerging talent across generations and genres of music; Gibson Gives Foundation initiatives which are bettering communities and creating more musicians globally; Gibson Multimedia through Gibson TVfilms, and publishing, which creates award-winning cinematic original content on our platforms, Gibson Records which delivers guitar-driven music to the forefront of culture, and the live stage at the Gibson Garage–the ultimate guitar experience and music destination in Nashville.
Gibson’s Cultural Influence team connects, inspiresand enhances lives through music, entertainment, philanthropy, and by making music matter on a global scale. Gibson’s team provides the platforms and partnerships for new voices to be discovered and talent cultivated. Gibson shapes music experiences for music makers and fans.
Gibson’s Cultural Influence team believes that powerful and compelling storytelling is the only authentic way to build, impact, and sustain fans. The emotional connections forged through owned and earned media have launched momentum in the marketplace and elevated Gibson Brands into the cultural zeitgeist.
About Gibson and Gibson Gives:
Gibsonthe iconic American instrument brand, has shaped the sounds of generations of musicians and music lovers across genres for 128 years. Founded in 1894 and headquartered in Nashville, TN, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, KRK, behind great music for over 30 years, and Maestro, the founder of effect pedals. Gibson guitars and gear have been played on stage by countless musical icons in every genre of music, and Gibson Brands is dedicated to quality, innovation, and sound excellence so music lovers for generations to come will continue to experience music shaped by Gibson Brands. Gibson has a strong focus on supporting the global music community through the philanthropic arm of Gibson Gives. The mission of Gibson Gives is to create, develop and support non-profit organizations in their efforts to advance musicians, youth-focused education, music, and wellness initiatives. 100% of all donations to and from Gibson Gives–a 501(c)(3) organization–go towards giving the gift of music. In the last three years, Gibson Gives has raised over $3.5 million dollars worldwide through its mission. For a deeper look inside the history of Gibsonplan a trip to downtown Nashville, TN to visit the Gibson Garage. At the Gibson Garage—the all-new flagship store–music lovers can experience live performances, design a dream guitar, catch a taping of the award-winning Gibson TV series, and explore Gibson’s music history with captivating, interactive storytelling and memorabilia displays inside the historic space. The Gibson Garage is the ultimate guitar experience and destination for music lovers in Nashville and across the globe. Learn more at Gibson.com and follow us on Twitter, Facebook, Gibson TV, and Instagram; download the Gibson App